Imprinting your image, your product, your business on your prospect’s mind is an ongoing challenge. Causing your clients (or association members, or prospective customers) to associate themselves with your solution is our shared mission. We consider it a great honor and a privilege when we are called upon to create or enhance a company's brand identity. Image and brand development is what we live for. (Well, right after God and family.)
Even a solid company with a successful history has to make its mark on the World Wide Web. When David Estey asked us about getting online we first went to work developing a new mark for Estey Piano.
It only seems reasonable that the industry leader in skip-tracing, asset research, and process serving should have a world-class Web site from which to build its brand identity.
We were given the challenge of creating a mark that would reflect the passion this company has for helping managers and executives enhance their effectiveness, and sales people enhance their results. And then we built a Web site.
As if moving their headquarters from one state to another wasn't enough to tackle, the Aluminum Association embarked on a corporate-identity-update consideration at the same time.
This is a new, Web-based endeavor providing countless tools and resources for Bible students of all levels of understanding. We developed the logo, designed and created the Web site where the complete package includes downloadable matching course materials.
Cytec has been redefining the boundaries of mineral processing for nearly 100 years. When they created a revolutionary approach to prevent the costly problem of scale accumulation in heat exchangers, they came to us to help them create the brand identity.
Step one was to create a new logo to reflect the attitude and excitement connected to the new company name. Step two was to recreate the website to reflect all the same ideas generated by the new corporate identity..
The Fixturelaser XA system is relatively easy to use but precision alignment still requires a great deal of knowledge and skill. To help their customers, VibrAlign created Touch Tips videos and they asked us to help them design everything from the logo down to the demo interface.
While it certainly sounds like a made-up word, it actually means right hand, and from the original Greek there is a connotation of “right-hand man.” We are proud to have been invited to be the design hand for Dexios’ corporate identity branding initiative.
When the Aluminum Association turned 75 years young they asked IDI to celebrate with them. It was a great honor to help them visualize and create an identity that would capture this great achievement.
The images Robert Harris Photography creates and the memories they preserve are simply beautiful. The new RHP identity had to reflect that image of simplicity, elegance, balance, proportion, and beauty.
The Bible-student members of this church spent years developing an extremely thorough, personal Bible-study plan. Their intent was to make the project available through digital media and they knew they would need help creating an effective user interface.
As it turns out, the Swedes are a fun bunch! This was our first experience working with a client from the land of the Volvo, Sony Ericsson, IKEA . . . and now, TestFreaks. We competed with six other international firms to create a design for the Web site and several online widgets.
The charitable Williamsburg Christadelphian Foundation asked us to re-design and expand their online presence. The challenge was to present WCF’s wide variety of activities in an intuitive structure.
And just when we thought approaching 20 years was something, The AIA was busy planning a huge celebration to commemorate their amazing milestone. We were asked to produce a kiosk video shown on multiple HD screens at their annual convention and provide some design ideas for a special seal.
The AIA had the slogan, they asked us for some design ideas that would help communicate the message. This suggestion happens to be our favorite.
The Aluminum Association came to us for help expanding their brand in a way that would bring the environmental benefits of aluminum to life. We set out to reveal the green side of aluminum.
One of the new ways WCF serves the Christadelphian community is with ready-made Web site templates for churches to use. We created six distinct themes for the project and set up a content management system so that users with little Web experience could take care of all content updates.
It started as a newspaper advertising campaign and grew to giant proportions. You can now see the larger-than-life Chevy Giant on the dealership glass, on posters, and in the paper.
Presented with the opportunity to create a brand identity for a metal really got our creative juices flowing. The campaign required consistent message-delivery through video; printed and online invitations, announcements, and advertisments; onsite displays; and product labels.