United Agencies is one of those clients you love to have—their appreciation for good design and their keen marketing acumen means we are driven to be at our very best on every project. And that's only fitting for an agency consistently rated among the best in their field.
We were asked to create a product brochure which would convey the benefits of a health savings account.
Come up with a tag line that would quickly identify what HSA’s are all about and make sure the brochure gets opened.
Strong visuals, an odd size and shape, and an off-set fold differentiate this piece from so much junk mail.
Photoshop, Illustrator, InDesign.
We decided to create a brochure of a unique finished size at 4.75" wide by 7" tall to differentiate it from the many other standard-sized brochures. We also decided to go with strong visuals representing not only saving money, but more important, WHY you want to save money.
When ideas, products, and customers get together, we all win!
We always look for interesting ways of including chart-like content into the copy. Studies show that readers are drawn to graphics and often ignore the text so tying them together is a great way to present information.