A new brand identity and a new marketing piece to reflect the look. Interesting architectural details grab the attention of the niche clientele, while custom die cutting and folding help deliver the message and the brand.
The AIA Trust came to us looking to update their corporate identity. With architects as the target audience, we needed to modernize the face of the AIA Trust.
We were asked to find a way to incorporate more visuals that architects would connect with and expand the use their corporate colors, yellow and black.
The obvious answer to engage architects was to use images of buildings but we pushed it a bit further. We used images of structures that were cropped in a dramatic way. They would be recognizable and at the same time create dynamic positive and negative shapes which could be incorporated into the corporate black.
Photoshop, Illustrator, InDesign.
We introduced rounded corners into all of the AIA Trust's printed materials to add another element of professionalism and care which would be quickly recognized by their audience of designers.